Branding and Digital Product Design
IBM_app copy.jpg

IBM THINK Leaders

IBM THINK Leaders 

Creative Director - VSA Partners

THINK Leaders is a community of current and aspiring C-level executives seeking to excel in their rapidly changing roles. Along with the latest insights on business and technology, approved Executive members can connect with peers and enjoy access to special events.

As the creative and art director for THINK Leaders, I was responsible for the visual branding, direction and tone, as well as overseeing the programming and production of all associated digital and printed materials. Touchpoints include the website and portal, event app, illustration library, weekly email newsletter, Twitter, Linked In graphics, real-time infographics created during events, fliers, bookmarks, and printed materials for event promotion.


Art / Creative Direction
User Interface Design
Print Design
Illustration

Customizable event application design and UX

Customizable event application design and UX

Redesign of C-suite portal on IBM.com

Redesign of C-suite portal on IBM.com

Illustrated pattern library

Illustrated pattern library

THINK Leaders website redesign and supporting downloadable media

THINK Leaders website redesign and supporting downloadable media

Flyers for distribution at events

Flyers for distribution at events