FREELANCE EXPERIENCE
2007 - Present
Freelance Art/Creative Director
Anna Rovedo Design, Inc.
New York, NY and Chicago, IL
Notable Clients:
Adjacent to One, Arc WW/LeoBurnett, Blue State Digital, Critical Mass, Digitas, Edelman Interactive, Geometry, Havas, Iris WW, Isobar, Publicis Sapient, SY Partners, VSA Partners
LinkedIn (current)
Creating future vision prototypes and component library for LinkedIn Talent Solutions marketing website, based on UX research and data insights.
Nike
Led UX Design for Datalogue and Nike Operations Workspace, including heuristic evaluations, persona development, prototyping and usability testing. Used Design Thinking to deliver thoughtful features and product vision, presented
to stakeholders.
Publicis Sapient
State Street
Established the Alpha product’s visual language, to serve as the North Star for State Street’s suite of offerings. Created an atomic design system to deliver a tokenized UI kit, including grid, type styles, color palette, and guidance for data visualizations. Worked through problems with UX team to provide new features, presented to stakeholders throughout State Street.
VSA Partners / Gather
IBM THINK Leaders, IBM Watson
Led design on a lean agile team, delivering a comprehensive digital enablement experience for IBM’S C-suite partners, including redesigning the THINK Leaders website and supporting media assets, a new C-suite portal on IBM.com, an app for event attendees, real-time infographics and data visualizations for social channels, and weekly email newsletters.
Branded and designed a variety of media for IBM events, including videos for social posts, booklets, directional signage, bus wraps, post cards, and swag.
Iris Worldwide
Alight
Art directed the rebrand and redesign of Alight.com. Created a design system and components in Sketch.
Isobar
Bloomberg
Led UI design of Bloomberg’s Know Your Client software, creating and implementing a comprehensive digital design system, including iconography, style guides, components, and QA guidelines.
Razorfish
Ford, Lincoln, Mercedes
Created UI concepts for the new dashboard screen interface of Ford and Lincoln cars including icons, layouts, interaction principles, and style guide. Oversaw implementation and prepared assets for off-site programmers.
Critical Mass
USAA
Collaborated with an integrated team to create and deliver a new customizable banking dashboard interface.
Digitas
eBay, KitchenAid
Storyboarded digital concepts, banners and print for pitches.
Oreo, Sour Patch Kids
Teamed up with writer to ideate and deliver interactive games and digital vending machine animations.
Arc WW/Leo Burnett
McDonald’s, Norton Antivirus, Philip Morris
Designed storyboards for McDonald’s animated menu boards, media skins for Norton Antivirus, and product launch website for Philip Morris Black & Mild.
FULL-TIME EXPERIENCE
2009 - 2010
Art Director
DraftFCB
Kmart, State Farm, Jell-O, A1, Valspar, SC Johnson
Chicago, IL
Designed and pitched a diverse range of media including apps, landing pages, websites, social media, animated banners, outdoor and print ads, commercial storyboards, and 360 marketing campaigns.
2008 - 2009
Apparel Graphics Designer
Inditex (ZARA, Stradivarius)
Barcelona, Spain
Streamlined the labeling system of all products, saving money and time in the production cycle. Designed repeating and positional print graphics, buttons, zippers, and embroideries.
2006 - 2007
Art Director
Guru Creatiu
Barcelona, Spain
Designed and coded websites, logos, brochures, and t-shirt graphics for a variety of clients.
2004 - 2005
Graphic Designer
Woolrich
Bologna, Italy
Created original artwork for screen printing and embroidery. Prepared garment illustrations and tech packs for product development. Created window displays, in-store graphics and merchandising elements.
2003 - 2004
Graphic and Video Designer
Pentagono
Bologna, Italy
Designed and developed websites, interactive kiosk displays, and video installations for museums and exhibitions.
EDUCATION
2008 - 2009
Escuela Superior de Diseño FD
Masters of Design
Barcelona, Spain
1998 - 2002
University of Illinois
BFA Graphic Design
Urbana-Champaign, USA
TOOLBOX
Adobe Photoshop, Illustrator, InDesign, Premiere, and After Effects
Sketch, Figma
Microsoft Excel, Word, and Powerpoint