Branding and Digital Product Design
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State Street Alpha

State Street Alpha

Associate Creative Director - Publicis Sapient

As the sole UI designer, I established the Alpha product’s visual language, to serve as the North Star for State Street’s suite of offerings. I created an atomic design system to deliver a tokenized UI kit, including grid, type styles, color palette, and guidance for data visualizations. Worked through problems with UX team to provide new features, presented to stakeholders throughout State Street. 

Dashboard Light Mode

Dashboard Dark Mode