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| For further information regarding the work featured on this website please use the below means of communication: e: anna.rovedo@gmail.com t: 773 957 4842 |
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| Draftfcb employees from all over the world met in Chicago to rebrand Kmart during a weeklong brainstorming event, or "Rumble". The solution: Women who shop at Kmart don't want their little secret to get out; if it did, everyone would shop there. Customers would be given a password to SHHH.com, where they would be privy to exclusive online deals, must-have items, news, trend information, and a social network of other insiders. At checkout, clothing would be placed in special pink bags with the Kmart logo covered in tape printed with the SHHH.com. |
