State Farm
Kmart
SC Johnson
Jell-O
KFC
Stradivarius
Valspar
Charles DuChamp Book
Encuentro Moda

Motorola
Norton Internet Security
ChildU
FAA Poster Panels
A1
Meow Mix
Clorox
Woolrich
Skateboarding Animation

Draftfcb employees from all over the world met in Chicago to rebrand Kmart during a weeklong brainstorming event, or "Rumble". The solution: Women who shop at Kmart don't want their little secret to get out; if it did, everyone would shop there.

Customers would be given a password to SHHH.com, where they would be privy to exclusive online deals, must-have items, news, trend information, and a social network of other insiders. At checkout, clothing would be placed in special pink bags with the Kmart logo covered in tape printed with the SHHH.com.