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| For further information regarding the work featured on this website please use the below means of communication: e: anna.rovedo@gmail.com t: 773 957 4842 |
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| A1 wanted to increase its product usage beyond just steak. The tagline "It's Personal" responds to the perception that consumers feel judged when asking for it at a restaurant; it's a rebellion against the status quo. Sarcastic bottle neck hangers poke fun at the rules that confine us. Recipes on the bottle suggest creative ways to use the product. Grocery store displays placed near the chicken and vegetable aisles encourage consumers to try the sauce in places they hadn't considered. |
